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Calvin Klein Headlines
Calvin Klein, Inc. announced that it has entered into a strategic licensing agreement with Markwins Holding Company Limited ("Markwins") to launch a new line of color cosmetics and skin care products under the newly established brand, ck Calvin Klein Beauty.

ck Calvin Klein Beauty will be positioned to align with the global ck Calvin Klein bridge apparel and accessory lines. The new beauty line will be introduced at retail for Spring 2007 in the United States, Europe, parts of Asia, and duty-free stores world wide, and subsequently rolled-out to other key markets globally. In order to maintain an exclusive distribution, the line is slated to launch in approximately 150 doors at retail in the United States and in approximately 100 doors in Europe and Asia, within the first year. The introduction of skin care products is planned for Spring 2008.

The cutting edge product line will be designed to appeal to a multi-cultural, fashion-forward consumer, and will include a core line of classic signature products that will be the mainstay of the collection. The line will feature over 300 skus, in a full range of shades and textures, with an emphasis on foundations, eye shadows, lipsticks and lip glosses. The line is also planned to include powders, concealers, blushes, bronzers, illuminators, eyeliners, mascaras, eye and brow pencils, lip pencils, nail lacquers, and a collection of makeup brushes. During the launch year and seasonal periods, limited edition premium collections will complement the line. There will also be a special line tailored for the duty-free and travel retail markets.

Packaging and display for the line will be designed by Fabien Baron in conjunction with CRK, Calvin Klein, Inc.'s in-house advertising agency. The appointment of an internationally recognized make-up artist is planned to be announced shortly.

Calvin Klein News
Calvin Klein Cosmetics Company today announced that actress Scarlett Johansson will be the face for a new Calvin Klein fragrance launching globally in Fall 2004.

An extraordinary young talent, Ms. Johansson is a natural beauty with an independent style. At 19, she has already won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for her performance in "Lost in Translation." She also received two Best Actress Nominations at this year's Golden Globes for her roles in "Lost in Translation" and "Girl with a Pearl Earring." The rising star currently has three major motion pictures in theaters with three more films in post-production, and begins shooting her next movie in March.

"Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today and, she balances it all with a relaxed attitude and a sense of humor," commented Kim Vernon, Senior Vice President of Global Communications & Advertising for Calvin Klein, Inc.

New Calvin Klein Product
Calvin Klein is gearing up to introduce a fragrance masterbrand called Euphoria. It follows CK One, Eternity and Obsession as a key brand in the Unilever Cosmetics International portfolio.

The company's first new product for three years, Euphoria is set to debut in the US, before arriving in the UK in late September.

A major ad campaign, expected to integrate TV and press, is being developed by US agency CRK.

Euphoria will be sold as a stand-alone eau de parfum spray and as part of a Sensual Skin collection. The latter will be sold in existing CK retailers, priced £21 to £59.

The CK brand was included in the sale of Unilever Cosmetics International to beauty giant Coty, which is currently going through.

The business includes the perfume licences for Calvin Klein, Chloe and Lagerfeld.

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