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Movado Watches
The $330-million Movado Group Inc. of USA is looking at the possibility of launching Movado Boutique retail concept in India.

It would be an extension of the Movado brand philosophy of innovative design, reaching beyond watches to a range of products for modern living including leather accessories and eyewear.

Present since 2000 in India, Movado at present has 34 retail outlets, with six in Kolkata.

The plan is to have as many as 50 stores by the end of the fiscal, Vikramaditya Jaitly, manager marketing and communications, Sunglass Palace, the Indian arm of Movado, said.

Talking about turnover, Jaitly said, "We hope to sell around 300 pieces of watch this year with prices ranging between Rs 20,000 to Rs 3 lakh per watch."

Movado has also roped in film actress Twinkle Khanna as the brand ambassador for its watches in India.

"This is an exclusive tie-up renewable every year under which Twinkle would not be allowed to be the brand ambassador for any other watch in the country," he said.

The product range would include Movado Diamonds, its proprietary, patented 114-facet gems, along with exclusive Movado jewelry designs in sterling silver and 18K gold with diamonds, clocks, personal accessories, gifts for the home and Movado watches.

This retail concept is mall-based and limited, and 30-35 stores are planned in prime locations within premiere malls.

There are currently over 25 Movado Boutiques in New York and Washington, D.C. metropolitan areas, south Florida, greater Chicago, Denver, Las Vegas and California. In India Movado would roll out boutiques in a couple of years and simultaneously launch other accessories.

In a parallel development, Movado has launched its new collections -- Dolco, Fiero, Rondiro, Strato and Vivo.

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Movado Introduces a New art of time Campaign
Movado introduces an exciting new art of time ad campaign featuring dramatic photography on Movado's signature black background. The new ads showcase a prestigious cast of legendary performers and artists including two exceptional new personalities, Mikhail Baryshnikov and Darci Kistler, who join Grand Slam tennis champion Pete Sampras, jazz sensation Wynton Marsalis, distinguished classical violinist Sarah Chang, and internationally renowned singer and actor Karen Mok Ma-wai.

Mikhail Baryshnikov is one of the most celebrated artists in the dance world, having pursued his passion for dancing for over 40 years in a range of dance disciplines. He has danced more than 100 different works in his illustrious career and most of the world's foremost choreographers have created works especially for him. In addition to his dancing, Baryshnikov has made a cultural impact with his acting career. Now, he has become the newest member of Movado's newly evolved art of time global advertising campaign.

Darci Kistler, renowned Principal dancer for New York City Ballet, has been electrifying audiences for years. She joined New York City Ballet in 1980 and became a Principal dancer in 1982. She has danced leading roles in many Balanchine ballets including starring as the Sugarplum Fairy in the 1993 film version of New York City Ballet's production of George Balanchine's The Nutcracker?. Many choreographers have created leading roles for her including husband Peter Martins, New York City Ballet Master in Chief, as well as Jerome Robbins and Robert La Fosse.

This campaign demonstrates the brands longstanding appreciation and support of culture and the arts, and celebrates Movado's commitment to exceptional performance and high-concept design. Movado is a major supporter of the New York City Ballet, sponsoring the European Festival, which is part of New York City Ballets Balanchine 100: The Centennial Celebration. Movado is also a sponsor of Lincoln Center for the Performing Arts, The John F. Kennedy Center for the Performing Arts, Miami International Film Festival and the Miami City Ballet.

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