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About Columbia Sportswear
Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value.

How To Buy Outerwear
Walking into a coat department can be overwhelming, so we suggest having a focus before you hit the racks. Decide to shop for formal wear, everyday casual or something in between before stepping foot in a store, she suggests. You can ignore styles that don't fall into your "need" category and that will narrow your selection and keep things manageable.

Tweed coats are great for versatility in your wardrobe, according to Ms. Ferer, our fashion consultant. Also, she says everyone should own a trench coat for those in-between days and seasons. If you buy a fitted coat, you should pair it with fitted clothing. Ferer says to invest in classics, and pay less for the trends, because that metallic leather jacket may be out next year.

It's important to keep in mind that you don't have to go to a top department store to find these looks. With the right eye, you can zero in on what you want in just about any price range.

Outerwear has been heating up sales for apparel retailers this back-to-school, and the trend is primed to continue through holiday.

Numerous factors have added up to a very strong season for the category, including colder-than-average weather in much of the Northeast. There is also pent-up demand since wary consumers held back on this expensive purchase over the past few winters. Currently, outerwear is tracking well across categories.

This is welcome news for the industry, since this high-margin but high-overhead category can make--or break--a season.

International outdoor apparel and footwear leader Columbia Sportswear Company(R) (Nasdaq:COLM) is excited to announce that it will return as the official apparel sponsor to the 2004-2005 Jeep King of the Mountain Series. As the most widely recognized and prestigious professional ski/snowboard series in the world, the Jeep King of the Mountain events will air on CBS beginning December 5. The series will be held in Telluride, Colorado and continue to Snowbird, Utah and Mount Snow Resort, VT in December and January. The World Professional Championship finals for the series will be held in Lake Tahoe, California in February.

As the official apparel sponsor, Columbia Sportswear will outfit the event staff, volunteers, select on-air talent as well as VIPs in the Titanium(TM) Selkirk(TM) Parka and Center Stage(TM) Pant. Additionally, they will receive layering pieces and accessories from Columbia's premier Titanium collection and select items from Columbia's Convert(TM) snowboard offering.

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