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Rental Car Companies - New Perks
Alamo and Budget are firing the latest salvos in a resurgent rental car industry, announcing today new moves to lure customers.

Alamo is allowing all customers to check in online and pick up cars without stopping at the rental counter, a perk normally reserved for loyalty club members. Budget is offering a $2 refund for each rental day to companies that rent five or more times each year.

Rental car experts say those are another sign that the industry is rebounding from lean years after the post-9/11 travel slump. Many companies had to reduce the size of their auto fleets, but now they're adding vehicles and trying to get a leg up on the competition.

"The competitiveness has intensified," says Scott Deaver, executive vice president of marketing for the Cendant Car Rental Group, which owns Budget and Avis. "The travel business is more healthy than in recent years, and everybody in the market wants a bigger piece of it."

For consumers, it's a mixed bag. They're benefiting from special promotions and programs, but car rental rates are slowly rising.

Hertz, for example, is offering on its Web site discounted parking rates in New York and a free tank of gas and double airline miles for some rentals. Companies are equipping more cars with satellite radio and navigation systems.

"It's a matter of one-upmanship," says rental car consultant Neil Abrams. "Competition has always been fierce, and the companies are trying to avoid a battle of rates, which gets self-destructive."

Abrams says rates will be somewhat higher throughout the peak summer travel season and then will drop in the fall.

Check out the latest Transportation Safety Administration Passenger Travel Restrictions.

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