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Under Armour
Performance Apparel
Founded in 1995, Under ArmourŪ is the originator of performance apparel.
The company is the official supplier of performance apparel to Major
League Baseball, the National Hockey League, Major League Soccer, USA
Baseball and the US Ski Team. Under Armour's gear is worn by 30 NFL teams
and all but nine of the 117 Division-IA college football programs. The
company has achieved average growth of 300 percent per year since its
inception and is reached $55 million in sales in 2002. Headquartered in
Baltimore, Under ArmourŪ employs more than 150 people.

The Advantage is Undeniable
Under Armour
 Under Armour, the original performance apparel, features six lines of
gear, each engineered with an unsurpassed Moisture Transport System that
wicks perspiration from your skin, allowing your body to regulate its
temperature in any climate. Put simply, wear Heat Gear when it's hot,
Cold Gear when it's cold, and all season Gear in between. Turf Gear
offers along-sleeve version of Heat Gear, while Loose Gear provides the same
Under Armour moisture transport in a generous, full-size cut. And,
for after the game, there's Street Gear, casual wear for the serious
athlete.
Under
Armour Performance Apparel
Moisture Transport System
The Under Armour Fabric features our signature Moisture Transport System
that wicks perspiration from your skin to the outer layer of the garment,
allowing your body to regulate its temperature in any condition.
History of Under Armour
The
history of Under Armour starts with founder and president Kevin Plank, a
captain on the 1995 Maryland Terrapins football team. He gleaned
inspiration from a problem he and his teammates experienced on the playing
field. The cotton t-shirts they wore under their pads retained too much
moisture, forcing players to change out of their heavy, sweat-soaked
garments several times during workouts and games. Plank attacked the
problem, developing the first "moisture-wicking" Under ArmourŪ t-shirt,
which he then successfully tested on his Maryland teammates. Seven years
later, one t-shirt has grown into six diverse product lines and $100
million of anticipated sales for 2003. When asked about the secret behind
his company's exponential success, Plank simply says, "As an athlete who
had developed a product for athletes, I had an in."

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