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Performance Apparel
Under Armour Cold Gear
Under Armour Cold Gear
 ColdGear offers protection in cold climates. The only layer you need
when the mercury drops. Double-sided fabric for maximum warmth and
moisture transport. Constructed of 100% waffle weave microfiber,
Under Armour's Cold Gear Mock turtleneck is designed to channel heat
throughout your body, keeping you toasty during rigorous, cold-weather
activity. Long-sleeve design.
The Under Armour® Cold Gear™ Crew for men showcases a brushed fabrication
that's elastane-enhanced and provides thermal protection and moisture
management with a superior slip-on feel for added comfort. The compression
design provides an optimal fit for comfort and mobility.
The Advantage is Undeniable
Under Armour
Under Armour, the original performance apparel, features six lines of
gear, each engineered with an unsurpassed Moisture Transport System that
wicks perspiration from your skin, allowing your body to regulate its
temperature in any climate. Put simply, wear Heat Gear when it's hot,
Cold Gear when it's cold, and all season Gear in between. Turf Gear
offers along-sleeve version of Heat Gear, while Loose Gear provides the same
Under Armour moisture transport in a generous, full-size cut. And,
for after the game, there's Street Gear, casual wear for the serious
athlete.
Under Armour
Olympic Gear
 Under Armour, the company that founded the performance apparel industry in
1995, today announced it has expanded its presence in the Olympic ranks by
serving as the official supplier of performance apparel to the U.S.
Freestyle Ski Team.
Under Armour is the originator of tight-fitting, moisture-wicking garments
that help maintain athletes' core temperatures by keeping them dry and
light while they compete or train. Under the terms of the deal reached
with the U.S. Ski and Snowboard Association - the United States' Olympic
governing body for skiing and snowboarding - Under Armour will supply the
entire freestyle ski squad with its specially designed microfiber gear
through the Winter Olympics.
The deal significantly increases the company's role in high-profile
Olympic athletic competition. Under Armour already is the official
performance apparel supplier to USA Baseball, which took home the gold
medal in the 2000 Olympics from Sydney, Australia.
"This agreement not only allows us to partner with some of the
hardest-working athletes in all of sports, it will generate enormous brand
awareness as a worldwide audience of millions watches the Winter Games,"
said Kevin Plank, Under Armour's founder and president. "Given our Olympic
track record and the tremendous ability of this team, we could be looking
at another gold medal season."
Under Armour also reached agreement with one of the team's best-known
athletes, Jeremy Bloom, to appear in the company's print advertising
campaign. Combined, the two deals will maximize Under Armour's exposure
during the Olympics' return to the United States.
"It's unreal how much better you ski when you're not cold, wet and weighed
down by your clothes," Bloom said. "Under Armour is unbelievable."
Under Armour, founded in 1995 by collegiate and professional athletes, has
engineered six lines of performance apparel to cover every climate, season
and playing condition. The Under Armour Fabric(tm) is designed to pull
perspiration from the body to the outside of the garment, keeping athletes
cool and dry in summer, maintaining their core temperature in winter and
accommodating the less extreme conditions of spring and fall. More
information about the company and its products is available at
www.underarmour.com.
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